Will

While this is meant for Facebook pages, I think these ideas probably hold true for wherever we blog and post:

The main highlights from the study, published on the Facebook for Journalists page, suggest journalists with Facebook pages should take note of the following facts:

Starting the conversation: Posts that include a question or call to action from the journalist received the highest amount of feedback;

Personal analysis is effective: Posts that included the journalist’s analysis and personal reflections had 20 per cent more referral clicks than that of an average post;

Images work: Photos received 50 per cent more likes than non-photo posts, and journalists who shared links that included a thumbnail image in the link preview received 65 per cent more likes and 50 per cent more comments than posts that did not include images.

What do you think?

(Now if I could just find an image…;0))

(Source: blogs.journalism.co.uk)

This echoes one of my concerns in moving over to Tumblr, but it also suggests a huge new complexity when it comes to how we can maintain control over our ideas and online spaces. Thinking a lot about that.

As the British blogger notes in his post on the incident, Facebook is “increasingly the space within which people receive their information, including civic information.” We are living more and more of our public lives and getting more of our information through networks such as Facebook, and while that can be a very powerful thing — as we’ve seen with events such as the Arab Spring uprisings in Tunisia and Egypt — it also means that more of our information is being filtered by a corporate entity, with its own desires and rules, not all of which are obvious. The implications of that are profound.

(Source: gigaom.com)