Teens ages 13 to 17 were able to complete assigned tasks on the Web 55 percent of the time, compared with 66 percent for adults, according to Nielsen Norman in Fremont, a firm known for studying how consumers use technology. The teens were hampered by poor reading and research skills and were more prone to leave a site after encountering difficulties.
This goes to the heart of what I’ve been saying about modeling and teaching effective use of the technology. We’re obviously not doing a very good job with our kids, or our adults for that matter.
One other interesting note:
Teens are drawn to sites that offer interaction with others, whether it be answering an online poll or adding to public commentary on the site.