(via Poynter) Dan Weintraub, blogging journalist at the Sacremento Bee, had this advice to the audience of his talk at the “Business of Online Journalism” seminar last week:
Weintraub cautioned that blogging is not a genre you want to force someone into: “I would be reluctant to twist anybody’s arm to do this.” But for those who want to do it, he offered a few tips, including:
Blogs work best when they address a narrow, specific beat. Successful bloggers post frequently — usually daily. Writers must remember that the readers of a blog represent a much different audience than those for a mainstream publication. It is appropriate to assume that they are a knowledgeable audience with a large amount of background, interest, and experience in the topic area.
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