Reality check # 278 comes via Bruce Landon who cites this Forrester Consumer Forum report on consumer use of blogs, rss and social networking.
Blogging: Ten percent of consumers read blogs once a week or more, compared with 5 percent in 2004. Real Simple Syndication (RSS): Six percent of consumers use RSS feeds once a week or more, compared with 2 percent in 2004. Social networking: Six percent of consumers use social networking sites once a week or more, compared with 4 percent in 2004.
And not to disparage educators, but we all know we’re not exactly leaders when it comes to technology adoption. So I’m thinking it’s more like 6, 3 and 2 percent respectively.
Lots of Kool Aid yet to mix.