Will Richardson

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Buckle Boy Saves Lives…Teaches Kids…Flattens World

October 1, 2006 By Will Richardson

So i just love this story. High school kid in Minnesota makes kitschy video series about the importance of wearing seat belts. Calls himself “Buckle Boy.” Exhibits a certain, um, charm that is, um, endearing. Publishes videos to YouTube. Kids in Shanghai want to raise seat belt awareness. They go online to find resources and find, you guessed it, Buckle Boy. Kids love it. School principal does hallway promotion, and videos suddenly get thousands of hits. Buckle Boy makes special video for Shanghai kids, and, believe it or not, may end up making a personal visit.

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