Will Richardson

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"Mainstream Media Meltdown"

April 13, 2005 By Will Richardson

(via BoingBoing) Chris Anderson at The Long Tail offers up these stats about the continuing shifts in our media consumption:

Flat to Down to Way Down:

  • Music: sales last year were down 21% from their peak in 1999

  • Television: network TV’s audience share has fallen by a third since 1985
  • Radio: listenership is at a 27-year low
  • Newspapers: circulation peaked in 1987, and the decline is accelerating
  • Magazines: total circulation peaked in 2000 and is now back to 1994 levels (but a few premier titles are bucking the trend!)
  • Books: sales growth is lagging the economy as whole

Up:

  • Movies: 2004 was another record year, both for theaters and DVDs
  • Videogames: even in the last year of this generation of consoles, sales hit a new record
  • Web: online ads will grow 30% this year, breaking $10 billion (5.4% of all advertising)

In that spirit, don’t forget that April 25-May 1 is “TV Turnoff Week.” Spend it blogging (not journaling) instead. (I just can’t help myself…)
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Filed Under: General, Media

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