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Web Logs as Marketing

March 2, 2003 By Will Richardson

Short article in Newsweek on Dr. Pepper’s attempts to launch a new drink by using Web logs as viral marketing tools. Sounds kinda bizarre to me, but it’s just another indication of the mainstreaming of the technology.

Filed Under: General, Weblog Theory

Comments

  1. Tim Lauer says

    March 2, 2003 at 6:01 pm

    Hi Will,
    In December I noticed a post about a Barbie weblog… http://www.myscene.com/barbie/barbie_index.asp
    Took a look today and I am happy to see that she is still blogging on a daily basis… 🙂

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