Web Logs as Marketing March 2, 2003 By Will Richardson Short article in Newsweek on Dr. Pepper’s attempts to launch a new drink by using Web logs as viral marketing tools. Sounds kinda bizarre to me, but it’s just another indication of the mainstreaming of the technology.
Tim Lauer says
In December I noticed a post about a Barbie weblog… http://www.myscene.com/barbie/barbie_index.asp
Took a look today and I am happy to see that she is still blogging on a daily basis… 🙂