Will Richardson

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Who Knew That Learning Was a Problem to Be Solved?

May 29, 2013 By Will Richardson

Some PR Person at Amplify:

“This is more than just a tablet. It’s a complete learning solution organized around the school day,” said Stephen Smyth, president of Amplify’s Access division, which produces the tablet. “We believe it’s both more affordable and more impactful than just about any other product in the education technology market.”

The Amplify Tablet offers states, districts and schools a Wi-Fi enabled, 1-to-1, personalized learning solution that includes Amplify’s exclusive software designed for teaching and learning; preloaded third-party content and reference tools; customer care; professional development; and enterprise-level device management. In addition to the Wi-Fi model, which will be used by the Guilford County Schools, school districts can opt to provide teachers and students with the Amplify Tablet Plus, which includes 4G LTE connectivity from AT&T.

Hard to know where to start. It’s just stunning to me the way people think about “learning.” In this case, it’s obviously something we do to students. We organize it. We deliver it. We solve it. 

Oh, yeah…and it’s cheap too.

This is just the beginning of the Joel Klein, Rupert Murdoch bid to take over the edu-world. Do the teachers in Guilford really want their “exclusive software designed for teaching and learning” in their practice? Do they feel so disempowered to think and act and work and learn with kids on their own that they’re ok with the district buying it for them? Is this what it’s come to?

God help our kids. And our teachers.

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