Erin Osborne in Salon:
Until the creation of Common Core, businesses have found breaking into the K-12 market very difficult. States have historically written their own curriculums and standards, buying suitable materials and textbooks as they saw fit. Creating content that was accessible to multiple states was difficult and being able to approach the districts within their tiny budget window was nearly impossible. The nuanced field of state, local and federal funding and regulations that companies are forced to navigate takes years to master and states were the ones controlling the checkbook.
From a business point of view, why go to them when you can make them come to you? Many of the people who financially aided the creation of Common Core have investments in place in companies that would do quite well with the standards implementation. By using financial clout and political connections, billionaires, not teachers, were able to influence the landscape of our education system. If states wanted a chunk of the RttT money, they had to adopt Common Core. If they adopt Common Core, they have to pay for the assessments and proprietary materials that come with it. Products that are “Common Core Aligned” have flung the door to K-12 wide open. Still not convinced Common Core is more about money than education? Check out the American Girl back-to-school accessory set children can buy, complete with a mini Common Core-aligned Pearson textbook.
So, there ya go.