Will Richardson

Speaker, consultant, writer, learner, parent

The Evolution of the Magazine…Con't

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So click on the cover, then on the next page, click on the cover again, then turn the page. Pretty interesting…

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Comments

  1. Woody DeLauder says

    The next generation of magazine has arrived. I think that paper manufacturing’s days are numbered.

  4. John Calvert says

    That is very cool. I love the potential of the multi-modal experience. Like PowerPoint, I can see a medium like this being horribly abused. All the more reason to teach new media literacy!

  5. vejraska says

    Totally cool! I especially love the ads, which remind me of the moving pictures in the Harry Potter movies:) We just had the conversation today at lunch about how print materials are now so available online that none of us even take the local paper anymore.

  6. Mike Curtin says

    I just don’t get it. I think that trying to shoehorn a new technology into the form of an old one is a project doomed to fail. There are some things that magazines do well and some things that web pages do well. When I flip through a magazine, I don’t want to wait for “processing” to occur between pages. When I visit a web site, I don’t the information to be presented linearly. We invented the web to meet needs that print, radio, and television media were not meeting; why try to duplicate them?

  8. Carolyn Foote says

    Text books–now there’s an idea.

    This reminds me of Minority Report when the buildings were advertising to passersby.

    You have to wonder sometimes about the cacophony of the world our children will live in–not of industrial sounds or cars, but the constant stream of voices that tools like this may result in. You wonder if people will invoke silence.

    I agree about waiting for the page to load and I’m not so keen on talking ads, though I’d like the articles to talk to me.

    The other downside is that you can’t read while other people are around unless you have headphones in. My household is already suffering from dueling podcasts and videocasts!

  10. Cyberchick says

    Well, it makes sense that a mag for bloggers and podcasters would use this type of app. It is pretty cool, but I agree with Carolyn about this being reminiscent of Minority Report!

  11. Ryan says

    I never understand trying to replicate the real world in computer interfaces to the point of replicating the drawbacks. I have seen on-line yearbooks that replicate page glare! Why? Page glare is not a desirable feature in a paper book, why replicated it in the computer. Look at this magazine, the center where the pages meet is shaded. I’m looking at an Expo ad … and it’s hard to read the obscured upper left corner of the page. Why replicate a deficiency. Not only are we replicating the deficiencies of the real world, but we aren’t utilizing the benefits of the web, hyperlinks as an example.

    Why confine the web-magazine into a magazine format? Wouldn’t it be more interesting to be able to drag the various articles around on your screen, keep one up while looking at another. Take the chart from “page 2” of your text book and lock it on screen while you read the rest of the “text book”?.

    To be able to easily read this I need to zoom in resulting in horizontal scrolling. Big negative. And talking ads … OMG … while more and more ads utilizing “LOOK AT ME” irritating tactics are certainly coming, it is NOT desirable. (For me as a reader.) Where are the sounds, movies, etc in the articles?

    As a way to archive a printed magazine, maybe this has use. But, no, we are not going to be reading magazines, newspapers, and books in this way. The web already presents web information better than this. Instead of tying ourselves to the old ways, let’s discover the new.

    Interesting, definitely. The direction of things to come. No.